Sep 29

The Power of Storytelling

How Fulfilled Clients Rewrite Their Own Stories

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We all carry stories about who we are, what we are capable of, and what we deserve. For some, those stories are triumphs. For others, they are quiet burdens, laced with disappointment or regret. 

 But what if the key to fulfillment is about changing the story you tell?

A senior leader client we know, was intent on ensuring quality, and involved themselves in every step of their team’s work. What began as diligence soon turned into a bottleneck, as progress slowed and ownership diminished. Through coaching, they recognized the need to step back, shifting from controller to enabler. By fostering autonomy and shared accountability, the team delivered stronger outcomes while the leader regained space to focus on the bigger picture.

This is the heart of coaching: working with people to rewrite the stories they live by, so they can live better stories.

The science behind, the coach beside

 Our brains are wired for and towards stories. Storytelling activates multiple parts of the brain: language, emotion, memory, and it helps us make sense of chaos and create coherence in our experiences. Research confirms that people who can make meaning of challenges—who see their lives as coherent, purposeful narratives—report higher well-being and resilience (Peterson, 2024).

This form of fulfillment, in many ways, is a narrative act. It depends less on what happens to us and more on how we explain what happens. When clients reinterpret past experiences with a lens of growth, they reclaim agency. This is the power of cognitive reframing, a technique rooted in psychology that shifts our internal dialogue, and in turn, our motivation and emotional outcomes (SPM & Seethalakshmi, 2021).
This is where coaches come in, because at their core, they are primarily story guides, not story-tellers. This is because only you can tell your own story, but coaches are guides who partner with clients to surface the beliefs woven through their narratives, especially the limiting ones like “I’m not leadership material.” “I always mess things up.” “It’s too late for me.”

The coach’s job is not to dismiss those beliefs, but to examine them. Are they true? Are they helpful? And what might the story sound like if the client were cast not as the victim, but the hero? It involves employing a technique of narrative coaching, which invites reflection through powerful questions:

“If you were the hero of your story, what would your next chapter be?”

“What past challenge actually prepared you for your biggest success?”

“What lesson is waiting in this setback?”

How would we rewrite our own stories?

The most powerful stories are the ones we consciously rewrite, rather than the ones we inherit. When we begin to view our lives through the lens of meaning-making, even the painful chapters gain purpose.

This is where fulfillment begins: not with perfect circumstances, but with a perspective that empowers us to grow, evolve, and choose again.

Here is a compact step-by-step process to begin rewriting your story in a way that brings clarity and fulfillment.

 Identify Your Current Narrative

Start by tuning into the story running quietly in the background of your life. Ask yourself: What’s the story I’m telling about who I am? What patterns keep repeating? Bringing the implicit into the light helps you choose what stays and what shifts.

 Spot the Limiting Beliefs

Notice what parts of the story make you feel stuck. Ask: Is this belief true or just familiar? Does this voice sound like mine or someone else’s? Not all beliefs serve your growth; some are outdated scripts ready to be discarded.

 Choose a New Narrative

What is a more empowering version of your story? Instead of erasing your past, reframe it: What strengths did you gain? What are you choosing now? Begin to tell a version where you are the hero, and not just the survivor.

   Live Into It

Your new story comes alive through your choices. Align actions with the narrative you’ve chosen. Ask: What decision would the hero of my story make today? The more you act from your new identity, the more real it becomes.

The moral of the story

Remember, Storyteller, fulfillment does not always require a different life, but sometimes it involves adopting a different lens. A new narrative. A reimagined role. Write your own fulfillment story, where you are the main character holding the writer’s pen.

So, what is one part of your story you would like to rewrite starting today?

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References
  • Peterson, L. (2024, March 1). The science behind the art of storytelling. Harvard Business Publishing. Link
  • Drake, D. (2020). Narrative coaching. In Routledge eBooks (pp. 257–266). Link
  • Spm, P., & Seethalakshmi. (2021). Cognitive reframing-"Mind trick"-change your thoughts-change your world-to keep you going. International Journal of Advanced Psychiatric Nursing, 3(1), 01–03. Link

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