Aug 25

Why Great Coaches Need to Be Fulfilled Themselves

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Imagine a coach who shows up to every session with focus and compassion. They ask powerful questions, hold space, and celebrate their clients' growth. But behind the scenes, they feel emotionally drained, uncertain about their purpose, or even stuck in a cycle of overwork. It is a paradox many coaches quietly navigate: facilitating transformation for others, while feeling unfulfilled themselves. 

Coaches help others find themselves, but who ensures they flourish as well?

Recent studies have underscored this reality. Fulfilled coaches report higher client retention, stronger relationships, and deeper outcomes (Marshall, 2006). A major reason is the probability of emotional contagion, stemming from the coach, can influence the direction and outcome of a session. This means that in these very human exchanges, the clients can also sense a coach’s emotions and the results of this can impact engagement, creativity and fulfillment with sessions. The more present a coach is, the more attuned they become to their own sense of fulfillment and it is from that grounded, authentic space that they can truly help clients unlock their full potential. Fulfillment then, isn’t just a nice-to-have—it’s a core ingredient in effective coaching.

The Fulfillment Factor – Why It Matters for Coaches

In the context of coaching, whether they are certified life coaches, executive life coaches, or leadership coaches, fulfillment goes beyond financial milestones or a full calendar. It is the felt sense of alignment—when a coach’s values, purpose, energy, and authentic self-expression are fully reflected in their work. At The Fulfillment Institute, we believe that people who are fulfilled are better at staying fully present and engaged in the here and now. It is the fuel that sustains presence, sharpens intuition, and deepens impact.

Studies support this: professional life coaches and personal coaching practitioners who report high fulfillment levels also show stronger emotional intelligence, greater resilience to client challenges, and higher motivation to invest in their own development (Jouali et al., 2024).

And here's the ripple effect: a fulfilled coach doesn’t just feel better—they coach better. Clients sense the authenticity, the centeredness, the grounded presence, and this opens space for greater trust and transformation.

The Self-Fulfillment Guideline for Coaches

While the importance of self-care definitely shows great ROI (‘return of investment’) in terms of the immediate career requirements, it is also important to remember that we also engage in self-care just for ourselves as well. For many coaches and caregivers, giving is second nature–even in their hardest moments, they instinctively channel their energy into helping others. But while this impulse is admirable, it can also become a subtle form of avoidance. 

Fulfillment begins not just in what you give, but in remembering that your value isn’t defined solely by your service to others–it’s inherent, even in developing oneself for oneself. Like a vessel that pours, you must also be refilled. Without care and replenishment, even the most generous cup runs dry. 
So how can coaches cultivate fulfillment in their own lives? Here are 5 ways in which we can approach this:

  Purpose-Driven Coaching

Coaches who revisit their personal ‘why’ regularly tend to find more meaning in their practice. Fulfillment begins when our coaching work reflects what matters most to us. Are our coaching goals aligned with a deeper purpose? What values shape the way we hold space?

  Energy Management

Being a coach requires emotional labor. Without intentional self-care, depletion is inevitable. Fulfilled coaches recognize when to pause, recharge, and protect their emotional bandwidth. This could mean scheduling downtime between sessions, engaging in non-coaching creative outlets, or setting energy-based boundaries.

  Mastering Work-Life Alignment

Work-life "balance" is a myth if we are constantly toggling between obligation and exhaustion. Fulfillment requires alignment—creating a rhythm where our coaching business supports our personal wellbeing and growth. A question for you to consider: What does that rhythm look like for you personally?

  Ongoing Learning & Reflection

The best coaches are lifelong learners not just of technique, but of the self. Fulfilled coaches invest in self-coaching, mentorship, and reflective practices. They understand that true growth comes from cultivating self-mastery: tending to the Whole Person and their stories, strengths, presence, patterns, and shadows. This depth of self-work equips them to experience fulfillment across all dimensions of life—with themselves, in their relationships, in their work, and in how they engage with nature and broader systems. Growth become a path itself, rather than a fixed endpoint.

  Detaching from Client Outcomes

One common source of burnout in coaching is overidentification with client progress. While it is natural to care, fulfilled coaches practice healthy detachment. They focus on being of service, not being responsible. This mindset not only protects their energy but also empowers the client. Dr. Marcia Reynolds, a renowned coach and author, emphasizes the importance of presence in coaching:

"They really want you to be present more than they need you to be perfect."
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Coaching From a Place of Wholeness

Fulfillment is not a luxury—whether you are an ICF certified coach, a career coach, or a success coach. It is the very foundation that allows sustainable excellence. A fulfilled coach brings presence, wisdom, and integrity to every session. And they model what it means to lead a life of alignment. The journey begins with a single shift—one habit, one reflection, one boundary that honors your energy. Here are 3 reflection questions to takeaway for each:

 What does your current fulfillment routine look like?

 Which aspect of your coaching practice feels most energizing to you?

 Where are you currently overextending, and what might need recalibration?

Coaches help others grow, so let’s make sure they grow too ! 

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References
  • Take care of Yourself: The Ripple Effect of Self-Care for Coaches - ICF. (n.d.). ICF. Link
  • The Wellness Society. (2024, January 18). 6 Important Self-Care Practices for Coaches - The Wellness Society | Self-Help, Therapy and Coaching Tools. The Wellness Society | Self-Help, Therapy and Coaching Tools. Link
  • McCullogh, E., & Safai, P. (2023). Self-care as self-preservation: where is the support for coaches’ self-care in Canadian sport? Frontiers in Sports and Active Living, 5. Link
  • Del Mundo, I. (2024, January 28). 932: How to Have Breakthrough Conversations with Dr. Marcia Reynolds - How to be Awesome at Your Job. How to Be Awesome at Your Job. Link
  • Marshall, M. K. (2006). The Critical Factors of Coaching Practice Leading to Successful Coaching Outcomes. Link
  • Jouali, Y., Jouali, J., & Aboudi, S. E. (2024). Strengthening resilience and coping through coaching: the impact of behavioral, cognitive and emotional skills. Environment and Social Psychology, 9(8). Link

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